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Kontakt is a leading company in the creation of upscale, luxury apartments and offices as well as affordable housing sites. We offer property owners invaluable knowledge gained from years of formative experience in developing our own communities as well as those for our partners and clients. Kontakt carries out all forms of residential building across Albania – from the modest to the massive. We lead the way in developing new building techniques, designs and fitting out, in close liaison with architects and clients.

Dependent on the extent and nature of the project, we use our process management tool to ensure that the project keeps to both budget and schedule.

We collaborate with external contractors and our subsidiaries, which are specialized in steel construction, glass and aluminum facades, and much more. We assemble the team to fit the task.

Building on a company that spans more than 10 years, is an assessment that has to be cared by an active management and guided by firmly held values.

Our Real Estate and Marketing strategy is based on a Guerrilla logic that applies the concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. In the words of the Father of Guerrilla Marketing, Jay Conrad Levinson, this describes guerrilla marketing:

“I’m referring to the soul and essence of guerrilla marketing which remain as always — achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

The need for guerrilla marketing can be seen in the light of three facts:

  • Because of big business downsizing, decentralization, relaxation of government regulations, affordable technology, and a revolution in consciousness, people around the world are gravitating to small business in record numbers. Small business failures are also establishing record numbers and one of the main reasons for the failures is a failure to understand marketing.
  • Guerrilla marketing has been proven in action to work for small businesses around the world. It works because it’s simple to understand, easy to implement and outrageously inexpensive.
  • Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.”

In terms of Kontakt strategy, Guerrilla Marketing is applied through door to door marketing, regular fair participation in Tirana, Albania and abroad; mapping, television marketing, web marketing, social media marketing, email list building etc. Since the biginning of the application of this strategy, Kontakt has gained much more attention. Brand awareness has increased significantly.

Our continuous concern is focused on the client interests. We are putting emphasis on this aspect as we consider it to be the main issue and the strongest element that would certainly make us successful in our selling process. Company analysis show that our marketing strategy is very helpful in increasing service quality and increasing the benefits from the selling process.